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About

— biz dev in the music industry

A&R means Biz Dev

Mac Behrens
“I love being a part of a song’s journey the most. It’s such an amazing thing to watch a song go from a demo mp3 you get late at night in your inbox to being a song people dance to at a wedding, sing along to at concerts and hear all over the radio.
Is just such rewarding process to be a part of.” – Dan Patel
As an independent A&R Consultant and a member of The Recording Academy / GRAMMY Pro, I have been working for Sony and Warner, with placements and productions including Meek Mill, J. Cole, Sabrina Washington, Jadakiss, Frank Lars, The StoneWolf Band and more.

I am currently managing singer/songwriter Nya Crea who has worked with Tony Mo (Destiny’s Child, Keisha Cole) and was one of the support acts of Enrique Iglesias and Florence and The Machine.

A&R means business development. Today artists, songwriters, and producers are businesses, and labels do not develop anymore. They invest.
Therefore business development is crucial in the music industry as well.

I am tailoring my services to assist the music and legal needs of clients in the label, publishing, and talent field.

past
  • Head of A&R at Scorp Music Group
  • Music Producer
  • Founder / Former CEO at Acts 20:24 Productions
  • A&R Assistant at Warner Music Group (Joint Venture)
  • Music Journalist at City Voice (University Magazine)
  • Assistant Editor at Gruner+Jahr
present
  • Music Industry Consultant
  • A&R Consultant (Sony Music Entertainment)
  • Artist Management of Nya Crea
  • Member of The Recording Academy / GRAMMY Pro
  • Member of the Audio Engineering Society

"Marcus has a talented ear and vision for finding and developing relevant artists. In addition he brings a unique fearlessness, focused energy and work ethic key to driving projects to success. He knows how to connect with people in a meaningful way to build long lasting relationships. I highly recommend him."

Matthias Niemyt - A&R, 7us media group GmbH

"Marcus is a first-class talent-spotter with the capacity to think outside the box. I really enjoy working with him. He is quick on his feet, extremely likeable, and has high integrity. A definite plus in any business. I strongly recommend him as a skilled music industry entrepreneur and I am very pleased to be working with him."

Ralf Henninger - CEO, Respect Music Label Group/Art Empire Publishing

"Working with Marcus has been a pleasure for our team. He is extremely professional and personable. Clear communication and trustworthy - Marcus is the kind of A&R you wish everybody was like."

Dale Askew - Director of A&R & Publishing, AudioFreaks/Galactic Music

"The hardest working man in the industry - Marcus Behrens, there is no other like him. A great eye and ear for talent with a work ethic that delivers every time. It´s a great honor to work with Marcus."

Shamek V Farrah - Managing Director, Licata Records

"Marcus has built a strong and deserved reputation as someone with vision, diligence and a keen ear to spot emerging talent – someone who I can depend on. I have no hesitation in recommending Marcus and know that he will always give his best in any endeavour."

Jeffrey Smith - Co Founder/Marketing & Operations, The A&R Report

"Marcus is a true gem in the industry. Not only has he been crucial in the expansion of our artists World Wide, Marcus has been an absolute professional whose passion is truly evident in every step of the way."

Steve Bootland - Artist Development, Music Consultancy & Band Mgt at The Portugal Music Scene
  • Mac Behrens
    @Mac_Behrens May 08
    There was more #music streamed from #YouTube last year than #Spotify, #AppleMusic and all other #streaming platform… https://t.co/3UuXbZmVTr
  • Mac Behrens
    @Mac_Behrens May 07
    Your music is the face of your brand as an #artist #musicproducer #beatmaker and #songwriter so think of your fans… https://t.co/3mLPm27mfM
  • Mac Behrens
    @Mac_Behrens Apr 27
    ‘What would your life be like without #music ?’: #LittleBigTown pleads with Congress to protect #songwriters |… https://t.co/uTGSpLuLB1
  • Mac Behrens
    @Mac_Behrens Apr 26
    Understanding the mindset you need as an independent #artist #songwriter or #musicproducer is crucial. | #musicbiz #beatmaker